Product Launches

You prep. You rehearse. You run through the slides one more time, just in case. And then the moment comes. The nerves kick in. Heart rate up. Breath shallow. You’re on….

But when it’s a topic you know inside out - something you’ve designed, you’ve lived and breathed - it’s different. You’re freer. More relaxed. More you. Authenticity comes naturally, because you're not performing- you’re sharing.

The audience can feel that.
And more importantly - they want to feel it.
They want to believe what you're saying.
They want honesty.
They deserve authenticity.

Now contrast that with the scripted version. When the comms team hands you “the message”- carefully crafted, precise, word-perfect. Suddenly, the pressure multiplies.

You're not just thinking about the product, the design, the technology story - you're trying to recite theirs.
Did I say “ABC” in the right order?
Did I miss something?
Did I accidentally add a “Z”?

It becomes a performance. Not a conversation.
And that’s where stress spikes and the connection disappears.

Lesson?
Let the people closest to the story tell it in their own words.
Guide the message, yes. Shape it, absolutely.
But don’t script it to death.

Because real beats rehearsed. Every time.

#productddevelopment #NPD #innovation #consumerproduct  #productlaunches

James@Holo